SO:ME Space is a new retail concept, bringing together the best emerging and established designers in an innovative environment for the purpose of brand growth, experimentation and development.

The mix of brands at different developmental stages provides an opportunity for emerging designers to promote and spread their name.
In addition, the residency of more established brands provides a learning experience for all involved, allowing such brands to experiment with retail store concepts in a constructive and dynamic environment.

The South Melbourne Market location serves up an expanse of creative consumers. The unique position and design of the retail space makes SO:ME Space a progressive project for every brand involved.

The SO:ME Space concept profiles leading and breakthrough designers in an exciting retail concept which embraces design, sustainability and local fashion brands. SO:ME Space subtly tips the hat to South Melbourne (SO:ME) and in doing so, makes the location central
to the identity.

The space consists of larger & smaller brands across various product categories. And to encourage repeat business, four pop-up spaces will be rotated every four weeks with the best emerging designers. Trading will be four days per week (Wednesday, Friday, Saturday and Sunday) and it is expected the precinct will expand its hours into the evening, particularly to bounce off the new Cecil Street restaurant strip.