POP-UP APPLICATIONS | SO:ME Space

SO:ME Space is a highly creative, contemporary and dynamic retail environment, and immediately stands out from other retail offerings in the area.

Despite growth in the area, the SO:ME customer has limited options in shopping for desirable fashion and lifestyle products locally.

The SO:ME destination is not exclusively limited to fashion but other lifestyle categories, creating wide appeal to the community that shops at the Market.

SO:ME Space is an opportunity for designers to test retail concepts and creative boundaries without the restrictive outlays of
traditional rent.

SO:ME Space brings to life an iconic cultural location. SO:ME Space complements the exciting new development of the Cecil Street fringe of the Market which includes Claypots Evening Star restaurant and new wine bars.

South Melbourne Market - 03 9209 6887 or smm@portphillip.vic.gov.au

Pop-ups are available by the week, for periods up to eight weeks. The area for each pop-up display depends on what you sell, generally the space is between 4m² and 8m². The rate for these spaces is $170 pw. The spaces are available only in week long bookings, i.e. Wednesday, Friday, Saturday, Sunday (and include Thursday nights during the night market). The area includes basic fittings.

The population of the area is growing at
a rate higher than the average for Metropolitan Melbourne and is predicted to do so until 2021.

Australian Bureau of Statistics population census statistics indicate the population in the area is increasing, disposable income is increasing, retail spending is increasing and the majority of the population is working. The population of the area is growing at a rate higher than the average for Metropolitan Melbourne and is predicted to do so until 2021. The area provides a retail spend per capita 31% higher than the average Melbourne Metropolitan due to the high percentage of young professionals without dependants in the area. The community is enhanced by a rich cultural diversity with 33% of residents originating from non-English speaking countries. Most of the population are shoppers with 72.4% aged between 18 and 64.